Last week I opened up my email to find an email announcing that Baby Outfitters, an online juvenile products retailer, was going out of business at the end of June. The wind was momentarily blown out of my sails. One of us. Gone for good.
It's not that I was such a big fan of the retailer. We did link to them from time to time and I had in fact actually ordered items from them myself a couple of times. But I guess I considered them a part of my "circle."
By this I refer to the sites and blogs I often turned to look at when I was developing momready and later linked to in articles and product lists. These sites and blogs seem like old friends to me, always there for me to deliver a link during late night writing session. Always sparking new ideas as I read through their pages.
And often, as I do research for an article, or reach out to companies to review their products, I make a friend along the way. Moms like me who decided to start their own business. We chat about our business, the business of the internet or just about our kids.
As I read about the pending demise of Baby Outfitter, I turned my thoughts to the viability of momready. While we are strong and in no danger of shutting our doors, it is like going to a funeral and then thinking "Okay, I've gotta take good care of myself... get on the treadmill more."
So that is what I did today. Got momready on the treadmill... looked at the infrastructure and made sure our bones were strong. But I'm still sad to see an old friend like Baby Outfitter go. Gotta watch out for my other "friends" and hope the tide doesn't sweep them away as easily.